How 100X.VC Leveraged Education Marketing To Solidify Their Brand, Establish Thought Leadership And Increase Deal Flows
100X.VC is India’s leading institutional fund that supports founders by nurturing their ideas and helping them navigate the crucial seed stage. It is the first VC to invest in early stage startups using founder friendly India SAFE Notes. 100X.VC had launched Gurukul in 2021, a not-for-profit initiative aimed at providing founders with unparalleled access to mentorship from seasoned entrepreneurs, investors, and operators. Until 2024, Gurukul has empowered over 2000 startups through 11 cohorts conducted and enabled via Knorish. Through a blend of pre-recorded and live masterclasses, Gurukul equips founders with the knowledge and insights needed to navigate the challenges of building and scaling a startup.
Results with Knorish
4000+
Entrepreneurs
and founding teams empowered via multiple cohorts.
90%
Founders
applied for subsequent programs, indicating high satisfaction and engagement.
75%
Participants
referred at least two more startup founders for the next cohort, showcasing strong advocacy and word-of-mouth growth.
Company overview
100X.VC is a premier venture capital firm which has revolutionized early-stage startup funding through its innovative iSafe Notes model and comprehensive mentorship approach.
Industry:
Venture Capital
Employees:
~10
Use Case:
Startup Funding and Mentorship
The challenge
Breakthrough The Competitive Startup Investment Space With New Initiatives That Help The Brand Stand Out
In the fiercely competitive startup investment space, 100X.VC faced the challenge of distinguishing itself and offering unique value propositions to both aspiring and seasoned entrepreneurs. Additionally, founders often face barriers accessing the right knowledge, information overload of which strategies should be implemented and lack mentorship crucial for scaling their startups. 100X.VC aimed to bridge this gap by providing an accessible, comprehensive program that helped them get on the fastrack to growth.
"Knorish has been instrumental in our educational initiatives at 100X.VC. Its user-friendly interface and seamless functionality have significantly enhanced our ability to deliver high-quality content and engage with our audience effectively. The platform's live streaming technology ensures smooth delivery of our online sessions, allowing us to focus on content delivery rather than technical issues. Knorish has truly been a valuable partner in our mission to empower startup success."
Vatsal Kanakiya
CEO
100X.VC
Knorish as a Solution
Scaled Outreach with Online Cohorts As Funnels For Growth
Knorish provided 100X.VC with the means to establish online cohorts, offering founders easier access to startup growth principles and strategies. Through Gurukul's online cohorts, startup growth principles and strategies were disseminated in a user-friendly manner, facilitating easier understanding and implementation for participants. This scalable approach ensured that founders from diverse backgrounds could benefit from the program's insights, fostering a more inclusive startup ecosystem, while guiding them seamlessly through the journey from education to potential investment via a streamlined funnel approach.
Streamlined Program Content Delivery
The platform's integrated tools and features enabled seamless content management, scheduling, and delivery, enhancing the learning experience for participants. Whether through pre-recorded video lectures, live interactive sessions, additional downloadable founders could access valuable educational resources and engage with mentors and peers in real-time, fostering a dynamic and collaborative learning environment.
Access to Knowledge, Mentors, Clients, And Investors Through Content
Knorish empowered 100X.VC to provide founders with unparalleled access to knowledge, mentors, clients, and investors through Gurukul's curated content. The platform served as a centralized hub for educational resources, connecting founders with industry experts and successful entrepreneurs who shared their insights and experiences. By leveraging Knorish, 100X.VC facilitated meaningful interactions and networking opportunities, equipping founders with the resources and connections needed to accelerate their startup journey and secure funding.
Real-World Impact
Transforming Startup Ecosystems
The successful deployment of Gurukul underscored Knorish's pivotal role in facilitating seamless learning experiences and fostering a vibrant startup ecosystem for 100X.VC. Through streamlined content delivery and interactive learning sessions, founders gained invaluable insights and mentorship, propelling their ventures towards growth and success. Knorish's robust platform not only enhanced the effectiveness of the program but also served as a testament to its capabilities in driving meaningful impact within the startup community.
Future Outlook
Scaling Startup Success
Encouraged by Gurukul's success, 100X.VC is expanding its educational initiatives by making the live online cohort-based program available to all eligible founders and founding teams. Now offered as a self-paced online program, this evolution enables anytime, anywhere learning for participants' convenience, further amplifying the program's reach and impact.
The Knorish Advantage
With functionalities such as LMS, live streaming technology, content security, seamless signup to content access functionality, and drip content, 100X.VC can offer a seamless knowledge sharing experience, unlock more potential investment deals, and deliver superior knowledge sharing experiences to their users powered by Knorish.