The GTM Clarity Playbook
A step-by-step worksheet for founders, GTM leaders, and sales teams to sharpen positioning, define your ICP, and build a customer-first growth engine. Inspired by insights from Rishabh Ladha, Co-founder – Squadstack ($100M+ GTM-led company)
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Benefit-Driven Outcomes
What You’ll Gain From This Worksheet
This isn’t a generic checklist — it’s a clarity tool built from real GTM success. Use this to:
Define your GTM wedge and stand out in your market with confidence
Map your ICP more precisely so your message lands with the right people
Learn the Jobs-To-Be-Done framework to align your product with emotional, functional, and social outcomes
Improve how you hire and enable your sales team for long-term growth
Audit your current sales motion and spot areas to improve instantly
Bridge strategy with action using Edbound’s approach to content-led, precision-first growth
Whether you're early-stage or scaling, this worksheet helps you create alignment across product, marketing, and sales — so your GTM motion drives real traction.
Build With More Clarity, Less Guesswork
If you're leading growth, building funnels, or scaling sales—clarity is your most powerful asset.
This worksheet gives you the tools to think sharper, execute faster, and lead better.
Download the GTM Clarity Playbook and implement the same strategies used by high-performing GTM teams today.